Digital Marketing Specialist


  • Job ID:

    2227
  • Pay rate range:

    $40/hr - $45/hr
  • City:

    Chicago
  • State:

    Illinois
  • Duration:

    01/19/2020 - 07/19/2020
  • Job Type:

    Contract
  • Job Description:

    Pay: $40-$45/hr (W2) - 1.5x for OT

    Duration: 6 months

    Our client is a Fortune 500 leader and top place to work for in Downtown Chicago. They are currently in need of a Marketing Manager for our clients' commercial services. 

    POSITION RESPONSIBILITIES:

    • Develop and execute local annual marketing plans by providing strategies based on business objectives, market analysis, forecasts, and best practices.
    • Serve as the first responder for local marketing consultation about corporate marketing tools, programs, campaigns and brand standards
    • Develop local marketing turnkey solutions that can be tested, refined and implemented to address key business needs.
    • Document and share local marketing and brand best practices to help drive positive business results
    • Counsel on managing client-preferred marketing agencies and suppliers and guide as needed
    • Provide strategic marketing expertise and direction.
    • Work with Brand, Digital Media, Corporate Communications teams to ensure alignment between local, regional and brand digital marketing initiatives
    • Collaborate with internal marketing and cross-functional teams to proactively identify areas of opportunity to activate in the field
    • Perform ongoing analysis of local digital campaigns and beta tests to continually optimize annual marketing plan performance
    • Demonstrate a commitment to the client’s core values
    • The position responsibilities outlined above are in no way to be construed as all-encompassing.
    • Other duties, responsibilities, and qualifications may be required and/or assigned as necessary

    EXPERIENCE AND QUALIFICATIONS:

    • 7+ years of marketing experience required.
    • Significant marketing experience in hospitality, lodging or travel industry is preferred.
    • Experience working with/in franchise models preferred

    PREFERRED SKILLS:

    • Experience in both strategic planning and tactical marketing execution with a heavy emphasis on digital including display media, SEO, social media and email marketing
    • Knowledge of digital marketing tools including Conductor, Facebook Business Manager, Adobe Analytics and Sprinklr
    • Demonstrated ability to drive and execute successful local marketing programs from the ground up
    • Significant experience developing digital marketing plans
    • High level of organizational skills
    • Proven depth of analytical ability to understand our clients' business or other related business categories and apply that knowledge to developing and executing marketing programs.
    • Superior presentation and written communication skills.
    • Demonstrated ability to work with all levels of management
    • Record of providing innovative solutions to solve old problems
    • High level of relationship management and leadership skills.

    EDUCATION:

    • Bachelor's degree from an accredited 4-year institution required
    • Master's degree preferred

    #PCO #Hospitality #Mktg

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