Segment Marketing Manager

  • Job ID:

  • Pay rate range:

    $54 - $72
  • City:

  • State:

  • Duration:

    10/01/2023 - 10/01/2026
  • Job Type:

    Direct Hire
  • Job Description

    TRADE MARKETING MANAGER | FULL-TIME / DIRECT HIRE | Up to $144,000/year + Performance Bonus

    Our client, a global smokeless tobacco manufacturer, is seeking a Manager of Trade Marketing for their Richmond, VA HQ location. This is a full-time, direct hire role. The starting salary range for this position is between $108,000 - $144,000 + bonus (regional performance based).


    • Location: Richmond, VA

    • Compensation: $108,000 - $144,000 annually + bonus (regional performance based)

    • Medical, dental, and vision benefits effective on date of hire

    • Matching 401(k) with profit sharing

    • Tuition reimbursement

    This is an immediate need. Start Date: ASAP

    College degree required in business, finance, economics, or marketing is required. MBA preferred.

    Experience in CPG Industry required. Sales and/or Trade Marketing experience is necessary.

    Role and Responsibilities

    • Lead all aspects of assigned brand/category Trade support and be the main point of contact for Field Sales, Marketing and other pertinent departments.

    • Administer, track, and approve all elements of Trade Funding.

    • Support all trade elements of new item launches and cultivate new Trade programs.

    • Lead the development, publication & implementation of the annual Chain Account & Independent OTPA (including sales support tools).

    • Work with Marketing (brand) teams to develop promotional strategies that exploit opportunities and enhance our selling activities.

    • Develop, analyze, and prioritize business investment and cost saving opportunities.

    • Provide competitive intelligence to proactively refine GTM strategies

    • Play a key role in the roll-out of new products, line extensions – including new item distribution goals, volume estimates, coordination of sales materials.

    • Play a major role in coordination of Annual Budgeting process for Trade Development.



    About PeopleCaddie

    PeopleCaddie is a digital talent marketplace focused exclusively on contract opportunities for highly skilled business professionals. Our talent cloud utilizes proprietary data and technology to help contractors find attractive job opportunities through PeopleCaddie’s user-friendly mobile app while enjoying unparalleled visibility in pay rates and application status. With an established array of clients nationwide, including Fortune 500 companies spanning multiple industries, PeopleCaddie has quickly become one of the fastest-growing talent clouds.

    #PCO #LI-Onsite #Tobacco

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